🎯 The Goldfish Gap: Why 8-Second Content Isn't the Answer

In partnership with

Stop making 8-second content. Let's talk about why the "goldfish attention span" is killing your conversions.

The Big Lie

You've heard it everywhere: "Humans now have shorter attention spans than goldfish."

Except they don't. And that study everyone quotes? It doesn't exist.

The Real Numbers That Matter

• People spend 22 minutes on average reading in-depth articles they care about

• Long-form content generates 77% more backlinks than short content

• Users spend 88% more time on pages with rich, detailed content

• Netflix viewers binge 3.2 hours of content per day

Not very goldfish-like, is it?

66M Views & 6-Figure Sales: How Ubiquitous Made Litter Robot Huge

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Read the case study

The Masters of Deep Engagement

Netflix doesn't make 8-second shows. They make 8-season shows you can't stop watching.

The New York Times isn't shrinking articles. They're launching 10,000-word interactive features.

Hardcore History builds 4-hour episodes that listeners devour whole.

Result? Unstoppable audience loyalty and premium pricing power.

The Hidden Attention Crisis

It's not that attention spans are shrinking. It's that BS detectors are getting better.

What's Really Happening:

1. People are more selective

2. They're better at spotting value

3. They ignore mediocre content faster

4. They go deeper on what matters

The New Rules of Engagement

Don't Make It:

• Shorter

• Faster

• Lighter

• Simpler

Instead, Make It:

• Better

• Deeper

• Richer

• Worth their time

Make This Work Tomorrow

Start Here: 📱 The Depth Test: Take your next piece of content. Double its length—but triple its value.

🎯 The Value Audit: Look at your last 5 posts. Could they change someone's life? If not, go deeper.

💡 The Binge Factor: Create content so good they forget to check their phone.

The Psychology Behind It

When something matters to us, time disappears. We don't need shorter content. We need content worth paying attention to.

One Action Now

Find your best-performing piece of content. Make a version that's twice as detailed, twice as valuable, twice as good.

Post both. Watch what happens.

Remember This

Goldfish don't buy your products. Humans do. And humans crave depth.

Stop shrinking your content. Start deepening it.

Keep it real, TJR @ Brandzine